About this project:
Located in the heart of Midtown, New York City, Tannen's Magic has served and supplied all kinds of magicians since 1925. The challenge was to rebuild a brand to preserve its hundred-year history and vintage feel while also adding modern texture and tone. To launch the new brand identity, I created product imagery, posters, motion logos, website templates, and more to bring the identity to life for both magicians and audiences.​​​​​​​