About this project:
HARD WORK FITNESS provides people with 45-minute outdoor workout sessions for a reasonable price, aiming to bring people together and to build friendships while stepping out for exercise.
To launch the new brand identity, I designed business cards, posters, stickers, motion graphics, and more to bring the identity to life for both workout customers and social media audiences. I also did an animated video for online and digital media. This effort is part of my school assignment called How Design Can Touch A Person’s Heart.