Branding/ Illustration/ Poster
Role: DesignerMark Randall is a beekeeper. He makes B-Line Ice Cream in small batches, using wildflower honey produced from his own hives in Upstate New York.
A hive of bees will fly 15,000 miles and visit 560,000 flowers to bring us a pint of B-Line ice cream. To communicate the inspiring story of Mark and his bees, I expanded his original branding and packaging design.